|
Scientific Atlanta is a leading supplier of broadband communications systems, satellite-based video, voice and data communications networks, and worldwide service and support. SA carries a very large, yearly tradeshow and conference schedule both domestically and abroad.
|
|
In the past, SA would bring to the show floor, all of their products for demonstration purposes. SA had a desire to reduce the amount of actual product within their exhibit yet be capable of demonstrating how all of their products work together and convey the end user benefits along with the potential for increased revenue for their customers. The move was toward more hospitality and a bit less individual demonstrations.
|
 |
G2D had proposed a new exhibit concept to accommodate a variety of configurations from 200 sq/ft to 10,000 sq/ft. The functional flow for their larger exhibits (shown in these illustrations), is one that considers the "funneling effect" for key decision makers where overall demonstrations begin at the mini-environments (one to some), and then continue on to individual demonstrations, hospitality opportunities and targeted conference room demonstrations. The result is a sensible progression for the attendee experience.
|
 |
Products and their benefits were to be demonstrated in as many as 5 mini-theater environments depicting "real-world" applications such as a living room or home office environment. Cable management along with networking capabilities for rack-to-device situations were integrated into the exhibit with "behind-the-scenes" storage spaces offering easy access and chases. Seating opportunities were unique custom designed hassocks rather than the typical stage chair seating. The appeal was inviting and would make the attendee feel, as they were part of these unique environments. Flanking mini-environments were intended for rotating demonstrations from SA’s CreativeEdge partners. Attendees could meander effortlessly from one demonstration to the other and obtain a strong sense of how SA’s products truly work together.
|
 |
SA had recently launched a new collateral campaign clearly defining a bold new look and communication effort. The G2D design concept successfully tapped into this effort by integrating similar colors and including several concepts for graphic treatments utilizing imagery from their new material.
|
 |
The branding push was there. G2D’s concept carried it into the exhibit arena for SA. The concept included elements of transparency, bold coloration aligned with their literature, unique materials implementation and strong opportunities for communicating just how SA can increase revenue for their customers. Have a look.
|
