|
|
Our design concept for Platinum Technology’s 1999 new build focused Platinum as a highly impactful and sophisticated solutions provider with a strong corporate image.
|
 |
The exhibit was designed for multifaceted flexibility, allowing for maximum brand awareness impact. Just as Platinum’s customers’ business needs require the opportunity to grow, change, thrive, and expand into new markets, this served as a marketing vehicle to reach these very important decision makers as well as allow for Platinum’s current and future business needs.
|
 |
The structure design accomplishes a visual kinetic effect, giving movement and activity to the environment without the need for distracting, moving lights, drawing the business prospect into the exhibit from a variety of entry points and keeping them interested and moving from one demo to the next.
|
 |
The first tier messaging areas act as an "interruption" to the physical movement of the forms, causing one to stop, observe and absorb a very important overall company message. From this messaging area, the eye travels the path of the canopy structures which connote an understanding of infrastructure as found in many of the tree (branches of) and leaf (veins of) patterns used in the literature pieces. This same feeling is evoked from the overhead canopy within the theater environments.
|
|
|
