This design was developed to specifically address Network Solutions’ message and vision that the domain name is the new core of ANY brand. The elements work together to communicate this message in a way that is striking, entertaining and memorable.
	The strategic design of this exhibit works visually to make the intangible aspect of Internet branding an idea that is easy to comprehend and identify with. It uses iconography to reinforce the essential nature of a unique domain name to a contemporary product or service, while the style of the graphics connotes enthusiasm with a modern digital-esque flair. The color set is bold and memorable while uniquely tying into developing trends in Internet corporate marketing.
	The red-orange angled wall surface was created to act as a billboard for current advertising reinforcement and for rapid, economical changes.
	These unique workstations incorporate up-to-date flat screen technology and a keyboard top that rotates, enabling the demonstrator to maintain eye contact with the attendee(s) while maneuvering through the demo. The semi-transparent fin within the workstation is also used to reinforce the key domains .com, .org, .net, .edu.

VENUES

Spring Internet World '99
Los Angeles, CA

Fall Internet World '99
New York, NY